Two decades shaping growth for the world's biggest consumer and B2B brands - and launching founder-led products from zero. I help boards and leadership teams see the next move before it becomes the obvious one, then build the strategy to own it.
Three ways to work together.
A marketing and brand mind in the room where direction is set — pressure-testing growth strategy and go-to-market, in consumer and B2B alike, against where the category is actually heading.
Interim CMO or Marketing Director capacity for businesses in a step-change moment — scaling, repositioning, or holding senior ground in transition.
Defined projects at the edge of the discipline: AI-enabled marketing, B2B demand generation, social & commerce, and operating models built to outlast the engagement.
A sample of mandates across consumer and B2B, at every scale.
The instinct that works for a global giant and the one that works for a founder are rarely the same person. Here they are.
Multi-market, multi-million-pound mandates inside some of the largest consumer and B2B businesses on earth.
Zero-to-one launches where strategy, brand and the first customers all have to be invented at once.
The fundamentals travel — consumer or B2B, global scale or first hire. Startups get a partner who has operated at the top without the enterprise price tag or pace; enterprises get someone who still thinks like a founder. That combination is the point.
Vision only counts when it's grounded. Four things it's grounded in.
Building AI-enabled marketing frameworks as a working consultant well before it reached the board — recognised by The Drum as one of the most influential figures in social media.
A body of work defined by launches and formats that didn't exist yet — across consumer and B2B — rather than optimising someone else's playbook.
From a minority background, I read markets and communities that get flattened into a single template. That perspective is a commercial edge — it finds growth where others see noise.
A DEI champion and mentor with BT, developing the next generation of diverse leadership — because the best foresight comes from the widest set of eyes in the room.
Selective board, fractional and advisory engagements. If there's a fit, get in touch.